Microsoft (Nasdaq: MSFT) announced that it is selling advertising space in the
error messages that appear in Windows.
Acknowledging for the first time that the average user of their operating system
encounters error messages at least several times a day, Microsoft is trying to
take financial advantage of the unavoidable opportunity to make an ad
impression.
"We estimate that throughout the world at any given moment several million
people are getting a 'General Protection Fault' or 'Illegal Operation' warning.
We will be able to generate significant revenue by including a short advertising
message along with it," said Microsoft marketing director Nathan Mirror.
He also mentioned that Microsoft is intended to add banner ads into its Blue
Screen of Death in the near future.
The Justice Department immediately indicated that they intend to investigate
whether Microsoft is gaining an unfair advantage in reaching the public with
this advertising by virtue of its semi-monopolistic control over error messages.
error messages that appear in Windows.
Acknowledging for the first time that the average user of their operating system
encounters error messages at least several times a day, Microsoft is trying to
take financial advantage of the unavoidable opportunity to make an ad
impression.
"We estimate that throughout the world at any given moment several million
people are getting a 'General Protection Fault' or 'Illegal Operation' warning.
We will be able to generate significant revenue by including a short advertising
message along with it," said Microsoft marketing director Nathan Mirror.
He also mentioned that Microsoft is intended to add banner ads into its Blue
Screen of Death in the near future.
The Justice Department immediately indicated that they intend to investigate
whether Microsoft is gaining an unfair advantage in reaching the public with
this advertising by virtue of its semi-monopolistic control over error messages.
